Victoria's Secret Bust-Firming Bra

Victoria's Secret has a new bra that claims to increase skin's firmness.

The secret's out: 4 weeks to a firmer looking you. Introducing the only bra proven to tighten, firm and enhance the appearance of your skin - all you have to do is wear it. Beauty Secret™ gives your bust a more uplifted effect in just 4 weeks. Innovative firming and renewal treatments diminish signs of aging and improve skin's ability to retain moisture, resulting in a naturally firmer-looking bust area. Beauty Secret™ is an unprecedented breakthrough in the world of bras...and now it's yours to experience.

• Gives an 18% boost in skin firmness after 4 weeks of continuous wear (8 hours daily)
• Safe to wash (hand-wash preferred): retains renewing power for the life of the bra
• Feels just like any other bra: no inserts, creams or lotions
• You'll notice results after 4 weeks of continuous wear (8 hours daily), with maximum rejuvenation in 8 weeks

Findings occurred after a 4-week period.

The actual science behind these bras isn't mentioned anywhere.

See the new Victoria's Secret Beauty Secret™ bras